SOOFIA INAYAT

Led the successful 0→1 launch of Avetta's enterprise mobile applications, significantly contributing to the company's $3B valuation and enhancing operational efficiency for 500 clients and 130,000 suppliers.

• Achieved 30% boost in operational efficiency by implementing KPI-aligned product strategy and roadmaps across enterprise, mobile, and cloud platforms.
• Drove 200% year-over-year revenue growth and contributed to a $3 billion valuation by coordinating cross-functional teams and implementing a comprehensive product strategy in global supply chain infrastructure.
• Launched 'Ask Ava,' an NLP-driven chatbot, enabling client and supplier self-service, streamlining data capture, and enhancing customer engagement.
• Improved delivery predictability by 80% through the introduction of agile methodologies and optimized workflows for a newly distributed workforce.
• Achieved double-digit gains in conversion rates and customer lifetime value by integrating advanced analytics for improved customer segmentation and acquisition.
• Increased product adoption by 25% and closed critical product gaps through voice-of-customer (VOC) programs and competitive intelligence, addressing cloud security and compliance needs.
• Built and scaled cross-functional product and engineering teams (20+ members), delivering a robust roadmap aligned with corporate vision and market needs.
• Unified mobile ecosystem roadmap delivered ahead of plan by coordinating high-performing cross-functional teams across product, engineering, and support on a global scale.

Managed mobile cloud portfolio enhancements and strategic platform roadmap development for a global digital products leader, driving user engagement and operational efficiency.

• Increased user engagement by 20% through iterative improvements to the mobile cloud portfolio and alignment of enhancements with cross-functional KPIs and platform roadmap.
• Achieved 15% gain in operational efficiency by optimizing cloud-native data systems and integrating analytics into mobile infrastructure tools.
• Realized significant improvement in platform performance and executive data visibility by defining an innovation roadmap directly tied to measurable KPI outcomes.

Drove global platform adoption and performance improvements for a leading biopharmaceutical company by integrating enterprise data systems into mobile infrastructure.

• Achieved 20% increase in global platform adoption through strategic integration of enterprise data systems into mobile infrastructure.
• Delivered 15% improvement in performance KPIs by optimizing the mobile roadmap and re-architecting scalable data workflows with engineering teams.
• Enhanced operational efficiency and security by implementing MDM technologies (Microsoft Intune) and optimizing performance KPIs, scalable workflows, and regulatory requirements.

Led product development for Zenfolio, a premier platform for professional photographers, launching the first new product line in 10 years and driving significant user engagement and market penetration.

• Launched Zenfolio's first new product line in 10 years, PhotoBooker Marketplace, achieving a 25% increase in adoption by leading end-to-end roadmap development, strategic planning, and stakeholder alignment.
• Drove 20% market penetration growth by orchestrating Go-to-Market (GTM) execution across product, marketing, and sales, and validating product-market fit through comprehensive market research and Voice of Customer (VOC) programs.
• Accelerated product adoption and market entry through targeted customer engagements, strategic partnerships, and cross-functional collaboration.
• Established competitive differentiation and market leadership by analyzing the competitive landscape and identifying key strategic opportunities.

Led product management, strategy, and agile roadmaps for Sam's Club Mobile Apps, driving significant downloads, GMV growth, and top rankings in the Apple App Store.

• Achieved 4M+ downloads and 60% YoY GMV growth, securing a top 5 ranking in Apple App Store shopping category by leveraging data-driven decision-making to drive customer engagement and adoption.
• Reduced cart abandonment and boosted operational efficiency by delivering seamless omnichannel experiences, including launching 'Drive Up & Go' curbside pickup and 'Scan & Go' in-app checkout.
• Enhanced customer experience and conversion by implementing digital wallets, optimizing mobile checkout UX, and applying real-time analytics, reducing cart abandonment and increasing operational efficiency.
• Scaled initiatives and mentored cross-functional teams, ensuring alignment of mobile strategy with broader enterprise retail goals.
• Increased engagement metrics by 20% via quantitative A/B testing and usability studies, resulting in improved feature adoption.

Developed native mobile live-agent chat SDK for Fortune 500 contact centers, driving significant conversion uplift and operational efficiency.

• Developed native mobile live-agent chat SDK with white-label UI, contextual cues, and rich-message support, integrating with Fortune 500 contact centers (e.g., Dell, TD Bank) and driving 28% conversion uplift.
• Instrumented conversation analytics (AHT, FCR, CSAT) and launched predictive routing rules that cut agent handle time by 18%.

Created and launched Safeway's 0-1 mobile grocery delivery platform, generating $7M (11%) incremental online grocery delivery revenue within six months.

• Created and launched Safeway's 0-1 mobile grocery delivery platform in just 3 months, resulting in $7M (11%) incremental online grocery delivery revenue within 6 months.
• Led the full product lifecycle, from ideation to launch, managing cross-functional teams and collaborating across engineering, marketing, and operations to deliver a seamless customer journey.
• Integrated in-store and digital delivery programs, enhancing user experience and optimizing the digital customer funnel for grocery and food delivery.

Managed mobile platform products for Yahoo Inc., contributing to foundational mobile initiatives during a period of significant digital transformation.

• Contributed to the development and enhancement of mobile platform features, supporting core product functionalities and user experience improvements.
• Collaborated with engineering and design teams to deliver mobile product updates, ensuring alignment with strategic objectives and market trends.
• Analyzed mobile platform performance data to identify opportunities for optimization and inform future product iterations.